Clinics
The concept is a "made to measure" event, personalised
and exclusively tailored to clients' requirements whereby
the VIP invitees share an unforgettable day playing with
golf pros.
The objective is to promote select, small-group customer
loyalty by giving them the unique opportunity of learning
to play or improving their game at a completely individual
level, sharing 18 holes with an assigned pro, household
names such as Cañizares, Quirós, Alfonso Piñero,
Roca, Vicente Ballesteros, Nacho Gervás, thus initiating
a friendly relationship in a relaxed and pleasant atmosphere.
Publiespaña opted for this formula in particular
since it fitted in perfectly with their own public relations
objectives.