International tournaments belonging to the PGA

The Peugeot Spanish Open is the oldest and most historic tournament (it dates back to 1912), the most important on the Spanish calendar and one of the most emblematic on the PGA European Tour, with over 280 television viewing hours, reaching almost 300 million homes. The Peugeot Spanish Open has always been able to provide star players such as Greg Norman, José María Olazábal, Ian Woosnam, Sandy Lyle, Ernie Els, Lee Westwood and has given champions over more than a decade of the calibre of Nick Faldo, Bernhard Langer, Colin Montgomerie and Severiano Ballesteros.

The tournament has become a grand sporting event and commercial enterprise used by a series of companies to carry out public relations activities in the Hospitality Village, display their products and/or services in the Exhibition area to the crowd who have come to watch the tournament. This attractive nucleus with its impressive results market board, café-restaurant, ice-cream parlour and telephone booths, etc. has become the meeting point for all golf-related companies as well as golf club managers from all over Spain.

Over the past 14 years under Peugeot's sponsorship, the prestige of the event has increased significantly, attracting other category leaders who co-sponsor the event and use it as a marketing, image and public relations tool.

Rolex, Hugo Boss, Moët & Chandon, Canon, Citibank, Marqués de Riscal, 3M, British Airways and Axa have believed in the Peugeot Spanish Open over all these years.

Turespaña Masters

The Turespaña Masters has been the PGA European Tour's pioneer tournament with regard to tourist promotion of the country, its objective being the channelling of golf tourism towards Spain by means of golf course exposure on television.
The participation of a great variety of International players of the likes of Ballesteros, Nicklaus, Olazábal, Langer, Torrance and Parnevik has consolidated the event at world television broadcasting levels with no less than 285 hours of the competition shown over the five continents and a home reach of some 300 million.

The main sponsors, the Secretary of State for Tourism and local Governments, have as their target tourist promotion through golf in spectacularly beautiful spots with an attractive climate, which has allowed multinational corporations such as BMW, Volvo and Iberia to use this tournament for its branding exposure, heightened, naturally, by the extensive television coverage received by the Turespaña Masters.

The rotation of the tournament amongst emblematic golf courses such as the Parador de Málaga, Novo Sancti Petri (Cádiz), Islantilla (Huelva), El Saler (Valencia), Montecastillo (Cádiz), Santa Ponsa (Majorca) and Maspalomas (Canarias) has permitted important promotional opportunities for Spain as an ideal destination for golf tourism.