Promotion & Sponsorship in Golf

Golf, contrary to other sports, is relatively new to the field of sports sponsorship. One of the most attractive facets of this sport is its targeted public, golf fans. Indeed, this is, statistically, a dynamic middle/middle-high class urban demographic segment with high buying power.

It is also worth mentioning that the sport is growing in Spain (approximately 15% in 1997-98) and Spain currently has 130,000 federated members, plus a large number of non-federated playing followers of which a large percentage are top executives.

Everything is possible with golf as it can offer a wide variety of promotional options, adaptable to each client's objectives.

The different alternatives in the field of sponsorship and promotional activities include the following concepts:
1. Corporate Pro-Am Event
2. Corporate Amateur Event
3. Corporate Clinic
4. Amateur Social Tournament.
5. Title sponsorship of a PGA European Tour Tournament.
6. Shared main Co-sponsorship of a PGA European Tour event.
7. Official Co-sponsorship of the PGA European Tour event, Peugeot Spanish Open.
8. Official Co-sponsorship of of the PGA European Tour event, Turespaña Masters.
9. A Special Event for Television
10. Sponsorship of a Spanish Professional Tournament.